Analisis Pengaruh Persepsi Konsumen Mengenai Asal Negara, Persepsi Kualitas Dan Kualitas pelayanan Terhadap Minat Beli Mobil Honda Jazz di Kota Semarang
DOI:
https://doi.org/10.56869/jmec.v3i2.579Keywords:
Country of Origin, Brand Image, Perceived Quality Brand Image, Purchase IntentionAbstract
This study aims to examine the influence of consumer perceptions regarding the origin of the country, the perception of quality and quality of service to the buying interest of Honda Jazz in Semarang City. The population in this study are car users in Semarang City. The number of samples used in this study is 120 respondents, it is eligible to be able to use ML as an estimation model. Sample technique in this study using accidental sampling where the authors find respondents encountered in crowded places such as malls or public places in Semarang using Honda Jazz. Analysis of data used is using SEM (Structural Equational Model) which based on the results showed. Country of Origin proved to have a positive and significant impact on Brand Image. Perceived Quality proved to have a positive and significant impact on Brand Image. Service Quality proved to have a positive and significant impact on Brand Image. Brand Image proved to have a positive and significant impact on Purchase Intention.
References
Aker. David A, dan Alexander Biel. 2012. Brand Equity & Advertising: Advertising’s Role in Building Strong Brands. Psychology Press
Aqila, S., Suroija, N., & Nugroho, J. (2023). Influence of Perceived Quality and Brand Image towards Purchase Decision of Indomilk UHT Milk in Pedurungan.
Assael, H. 2014. Customer Behavior And Marketing Action. Keat. Publishing Company. Boston
Augusty Ferdinand. 2011, Metode Penelitian Manajemen Pedoman Penelitian untuk Penulisan Skripsi, Tesis, dan Disertasi Ilmu Manajemen, Semarang
Basu Swastha, dan T. Hani Handoko, 2008, Manajemen Pemasaran, Analisa. Perilaku Konsumen, edisi pertama, cetakan keempat, Penerbit : BPFE, Yogyakarta
Chi et al. 2009, Dampak Brand Awareness pada Purchase Intention yang dimediasi oleh Perceive Quality dan Brand Loyalty
Chen (2014) Effect Country Origin terhadap Evaluasi sebuah Produk
Chuan Li, and Monle Lee. 2000. Relationship marketing and consumer switching behavior. Journal of Business Research Vol. 58, pp 1681 –1689.
Cretu Anca,E and R J. Brodie. 2005. The influence of brand image and ompany reputation where manufacturers market to small firm : A customer Value perspective. Industrial Marketing Management
Dewa, 2015 Pengaruh Country Of Origin Produk Televisi LG Terhadap Niat Beli Konsumen Dengan Ekuitas Merek Sebagai Variabel Pemediasi
Durianto, Darmadi, 2011, Strategi Menaklukkan Pasar Melalui Riset Ekuitas dan. Perilaku Merek, Cetakan XX, Jakarta: PT. Gramedia
Faraditta (2015) pengaruh Country Of Origin Perception, Perceived Quality dan Consumer Perception terhadap Purchase Intention Dengan Brand Image sebagai Variabel Intervening
Fandy Tjiptono, 2005. Pemasaran Jasa, Malang: Bayumedia Publishing.
Ghozali, Imam. 2013. Aplikasi Analisis Multivariate dengan Program IBM SPSS 21. Semarang: Badan Penerbit Universitas Diponegoro
Gronroos, C. 2000. Service Management and Marketing, England : Jhon Wiley and Sons Ltd
Hernando, H., & Nugroho, J. (2022). Kualitas pengiriman dan loyalitas pelanggan GoFood: Peran mediasi kepuasan pelanggan. Jurnal Manajemen Maranatha, 22(1), 17–26. https://doi.org/10.28932/jmm.v22i1.4886
Jogiyanto. (2007). Metodologi Penelitian Bisnis: Salah Kaprah dan Pengalaman-pengalaman. Cetakan pertama. Yogyakarta: BPFE.
Kotler, Philip, Gary Amstorng. 1997. Prinsip–Prinsip Pemasaran. Jakarta: PT. Erlangga
Kotler dan Keller, 2006, Marketing Management . Twelfth Edition. New Jersey: Pearson Education, Inc.
Kotller, Philip, 2005. Manajemen Pemasaran Edisi Kesebelas Jilid I, PT Indeks, Jakarta: Kelompok Gramedia.Hsieh, Pan dan Setiono (2004),
Keller, Kevin Lane. 1993. Conceptualizing, measuring and managing customer based brand equity. Journal of Marketing, Vol.57, No.1, pp. 1-22.
Kotller, Philip, 2005. Manajemen Pemasaran Edisi Kesebelas Jilid I, PT Indeks, Jakarta: Kelompok Gramedia
Listiana (2015) Pengaruh Country of Origin Terhadap Perceived Quality dengan Moderasi Etnosentris Konsumen
Morello JA, Paul AG, Helen EM. 2002. Laboratory manual and workbook in microbiology applications to patient care. New York: The McGraw−Hill Companies.
Nugroho, J. (2021). Gopay User Satisfaction Analysis in Semarang City during the Covid-19 Pandemic. Jurnal Administrasi Bisnis.
Qonitah Iffah, R., Farouk, U., & Nugroho, J. (2022). Influence of InfluencerMarketing Strategy and Online Customer Reviews on Purchase Intention of Sociolla Customer (Case Study on AB Students at Polines 2018–2019). Jurnal JOBS, 8(2).
Ramandha, S., Astuti, R. D., Nugroho, J., & Widyanti, D. V. (2023). Pengaruh brand trust dan service quality terhadap keputusan pembelian produk Mulia Ultimate pada PT Pegadaian Cabang Purworejo. JBM: Jurnal Bisnis Mahasiswa, 3(4), 381-393.
Rafida (2015) pengaruh country of origin terhadap minat beli dengan perceived quality sebagai variabel intervening
Roth, Martins., Jean B. Rome. 1992. “Matching Product Category and Country Image Perceptions : A 175 Frameworks for Managing Country of Origin Effects”. Journal of International Business Studies Vol. 23, No. 3, 3rd Qtr., 199
Shimp, Terence. A. 2003. Periklanan Promosi Aspek Tambahan Komunikasi Pemasaran Terpadu, Edisi Lima. Jakarta: PT Erlangga
Simamora, Bilson dan Lim, Johanes, 2002,Aura Merek : 7 Langkah Membangun Merek yang Kuat, Gramedia Pustaka Utama, Jakarta.
Schiffman, L.G, L.L. Kanuk.2004.Consumer Behavior, 8 the ed. Upper Saddle River (New York):
Downloads
Published
How to Cite
Issue
Section
License
Copyright (c) 2024 Jati Nugroho Nugroho
This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.
Creative Commons Attribution-ShareAlike 4.0 International License
