PEMANFAATAN MEDIA SOSIAL YOUTUBE HUMAS DPRD KOTA SURAKARTA DALAM MEMBANGUN CITRA KOMISI IV DI MASYARAKATANALISIS PEMBERITAAN KEGIATAN SIDAK KOMISI IV DPRD KOTA SURAKARTA PADA UNGGAHAN YOUTUBE OLEH HUMAS DALAM MEMBANGUN CITRA POSITIF
DOI:
https://doi.org/10.56869/jikoba.v5i1.580Keywords:
Commission IV, YouTube, Public Relations of DPRD Kota Surakarta, image.Abstract
The upload of inspection activity videos by Commission IV on the @DPRDKotaSurakarta YouTube
account has not fully provided transparent information to the public. This can be seen from the video
uploads that do not yet fulfill the completeness elements of 5W+1H. Therefore, this research aims to
analyze the news coverage of Commission IV's inspection activities posted on YouTube by the public
relations office in building a positive image. This research is qualitative and uses primary data
sources from YouTube uploads and questionnaires as secondary data sources. The primary data
source in this study consists of uploaded videos. This research uses John Fiske's (1990) content
analysis model, which reveals that 40 out of 65 uploaded videos of Commission IV's inspection
activities have met the 5W+1H news elements. Thus, Commission IV has provided transparent
information to the public. To understand the positive image of Commission IV, Sutisna's (2001) image
theory was used, leading to the finding that the news videos can build a positive image for
Commission IV. This is supported by questionnaire results showing that more than 60% of
respondents agree that the video uploads of Commission IV's inspection activities help the public
understand the expectations of the Public Relations Office of DPRD Kota Surakarta, comprehend the
expectations of Commission IV DPRD Kota Surakarta, facilitate effective communication, influence
public perception, reflect positive public expectations and perceptions towards Commission IV, and
have a significant and positive impact on Commission IV DPRD Kota Surakarta.
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