DINAMIKA TRANSFORMASI MEDIA

Authors

  • Galihpriambodo Universitas Sriwijaya
  • Karin Nurliza Azzahra Universitas Sriwijaya

DOI:

https://doi.org/10.56869/jikoba.v4i2.577

Keywords:

Kata kunci: media economy, media politics, media transformation

Abstract

ABSTRACT
Media transformation has become one of the most striking trends in recent decades. This transformation
has led to significant changes in the way media operates, is distributed, and consumed. One of the most
important changes that have occurred is the shift from traditional media to digital media. Traditional
media, such as television, radio, and newspapers, have been replaced by digital media, such as the
internet, social media, and mobile devices. This change has led to increased accessibility to information
and communication, as well as reduced production and distribution costs. Another change that has
occurred is the transformation in media business models. Traditional media, which relied on advertising
revenue, has faced significant challenges from digital media, which depends on subscription and digital
advertising revenue. This change has led to media ownership consolidation, with large media companies
increasingly dominating the media industry. Media transformation has also impacted politics. Media
has become an increasingly important force in the political process, often acting as an opposition agent
to the government. Media transformation has also changed the way political campaigns are conducted,
with political campaigns increasingly relying on digital media to reach voters.
Kata kunci: media economy, media politics, media transformation

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Published

2024-08-01

How to Cite

Galihpriambodo, & Karin Nurliza Azzahra. (2024). DINAMIKA TRANSFORMASI MEDIA. Jurnal Ilmu Komunikasi Balayudha, 4(2), 109–122. https://doi.org/10.56869/jikoba.v4i2.577