Jurnal Ilmu Komunikasi Balayudha

DAKWAH MELALUI TEKNOLOGI VR DAN AR: TRANSFORMASI MEDIA DALAM MENYAMPAIKAN PESAN ISLAM

Rahimah — 2024-08-01

Technological advances have penetrated all of society's lives. Almost every corner and human activity is now accompanied by technology, including religious values. Da'wah, which was previously carried out verbally and held in a private house, has now shifted into a space that is not limited by time. For example, the use of Virtual Reality (VR) and Augmented Reality (AR) technology has been carried out in the medical, military, education, robotics and urban planning and civil science fields. Apart from that, the potential use of Virtual Reality (VR) and Augmented Reality (AR) technology can be used as a da'wah media. So the aim of this research is to analyze the potential of using Virtual Reality (VR) and Augmented Reality (AR) in the world of modern preaching. The approach used uses a literature review. The first formulation of the problem is, what is the potential of using Virtual Reality (VR) and Augmented Reality (AR) in the world of modern da'wah? Second, what are the models of Virtual Reality (VR) and Augmented Reality (AR) in the world of modern preaching? The results obtained in this research are that in developing Islamic da'wah, Augmented Reality (AR) technology can be combined with several forms such as: game cards, Islamic propagation story books, brochures/leaflets/poters, and Islamic history museums.

Keywords: Da'wah, Media Transformation, Augmented Reality (AR).

DINAMIKA CITRA CALON PRESIDEN RI 2024 DALAM KONTESTASI POLITIK

Jahid Syaifullah — 2024-08-01

The political competition in Indonesia is quite dynamic and is also heating up towards 2024, especially from the competing candidates for the Indonesian presidency, such as Ganjar Pranowo, Prabowo Subianto and also Anies Baswedan. The purpose of this article is to review the dynamics of the image of the 2024 RI presidential candidate in political contestation. The method used is qualitative with descriptive analysis, where the data obtained is processed and reduced and analyzed to become an article. The findings state that the dynamics of the image of the 2024 Republic of Indonesia presidential candidate include personal images of Ganjar Pranowo, Prabowo Subianto and Anies Baswedan, images in issues of sustainability and issues of change, Anies Baswedan "held hostage" by identity politics, President Jokowi's legacy competition among sustainability groups, Ganjar's image as a barrier Pranowo as "party official", All Jokowi Mens, Prabowo Subianto's calm politics, battle between king makers, volunteer political pattern.

Keywords: Image Dynamic, RI 2024 presidential candidate, Political Contest.

REPRESENTATION OF SOCIAL CRITICISM OF DISABILITY INFRASTRUCTURE IN INDONESIA IN THE VIDEO OF MALING (MAMAT KELILING) ON THE HAS CREATIVE YOUTUBE CHANNEL

Feny Pratiwi — 2024-08-01

ABSTRACT

Adityanta Dani Darmawan or more familiarly known as Dani Aditya is a comedian who started his career by participating in stand up comedy talent search events and also as a speaker for people with disabilities. Dani together with Mamat Alkatiri conveyed their opinions and social criticism regarding the infrastructure for people with disabilities in Indonesia which was packaged in comedy form on the Has Creative YouTube Channel. The aim of this research is to find out how Dani and Mamat convey social criticism. The method used in this research is a qualitative method using Charles Sanders Pierce's semiotic critical discourse model. The data collection technique used was direct observation, namely by watching Mamat Alkatiri and Dani's YouTube videos and by using library research, namely by using journals and books related to communication and social criticism. The results of this research show that Mamat Alkatiri and Dani explained many things and provided opinions and criticism regarding the infrastructure for people with disabilities in Indonesia, starting with paid concerts, it was very good to provide a special place for people with disabilities, but if it was a folk concert or an unpaid concert, Dani could not find facilities. This means that the infrastructure at stations and airports where seats are mostly used by non-disabled people and finally regarding education for disabled people, according to Dani and Mamat, it can be said that it is very far for disabled people to be able to participate because there are not yet adequate facilities and teachers who can providing learning for people with disabilities.

Keywords: Social Criticism, Discourse Analysis, Representation ,Has Creative

DINAMIKA TRANSFORMASI MEDIA

Galihpriambodo — 2024-08-01

ABSTRACT
Media transformation has become one of the most striking trends in recent decades. This transformation
has led to significant changes in the way media operates, is distributed, and consumed. One of the most
important changes that have occurred is the shift from traditional media to digital media. Traditional
media, such as television, radio, and newspapers, have been replaced by digital media, such as the
internet, social media, and mobile devices. This change has led to increased accessibility to information
and communication, as well as reduced production and distribution costs. Another change that has
occurred is the transformation in media business models. Traditional media, which relied on advertising
revenue, has faced significant challenges from digital media, which depends on subscription and digital
advertising revenue. This change has led to media ownership consolidation, with large media companies
increasingly dominating the media industry. Media transformation has also impacted politics. Media
has become an increasingly important force in the political process, often acting as an opposition agent
to the government. Media transformation has also changed the way political campaigns are conducted,
with political campaigns increasingly relying on digital media to reach voters.
Kata kunci: media economy, media politics, media transformation

AKTIVASI OPTIMASI INSTAGRAM BUSINESS ALBANNA.ID DALAM MEMBANGUN BRAND FASHION MUSLIM DI MASYARAKAT KABUPATEN KARANGANYAR

Jeratallah Aram Dani — 2024-08-01

Instagram marketing is a marketing strategy that uses the social media platform Instagram as a tool to promote businesses, brands and products to audiences. The focus of this research is to reveal Albanna.id's promotional strategy using the social media Instagram. With a case study approach, this research will reveal the steps taken by albanna.id, as the object of research. Primary data was obtained through interviews with the owner and documentation of albanna.id Instagram displays in promotional and sales activities. Secondary data is obtained through observations and observations as well as additional information from the albanna.id admin in each posting plan that has been created and determined with the owner. The results of this research are, albanna.id in making sales on Instagram social media uses the features provided by Instagram, the features used are nametag, pin feed, Instagram highlight, Instagram live, music in feed, insight, auto reply , and hashtags.

Keywords: Instagram, Optimization, Promotion